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Behind the Screens, Hollywood Goes Hypercommercial (2000)

ALL 01/01/2000 (en) Documentary 37 Min
  • Release
    01/01/2000
  • Production
    Media Education Foundation
  • Rotten tomato
    0%
  • Original title
    Behind the Screens, Hollywood Goes Hypercommercial
  • Original language
    en
  • Production Cost
  • 0.00
    -

Hollywood Goes Hypercommercial

Overview

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

  1. Director

  2. Story

  3. Editor

  4. Producer



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Casts : 4 , Crews : 3

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Behind the Screens, Hollywood Goes Hypercommercial (2000) 37 Min

ALL 01/01/2000 (en)
Documentary
  • Release 01/01/2000
  • Production
    Media Education Foundation
  • Original title Behind the Screens, Hollywood Goes Hypercommercial
  • en
  • Revenue0.00

Hollywood Goes Hypercommercial

Overview

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

  1. Director

  2. Story

  3. Editor

  4. Producer



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