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The Persuaders (2004)

ALL 11/09/2004 (en) Documentary 55 Min
  • Release
    11/09/2004
  • Production
  • Rotten tomato
    80%
  • Original title
    The Persuaders
  • Original language
    en
  • Production Cost
  • 0.00
    -

Overview

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

  2. Story

  3. Editor

  4. Producer



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Full Cast & Crew

Casts : 7 , Crews : 4

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The Persuaders (2004) 55 Min

ALL 11/09/2004 (en)
Documentary
  • Release 11/09/2004
  • Production
  • Original title The Persuaders
  • en
  • Revenue0.00

Overview

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

  1. Barak Goodman, Rachel Dretzin

    Director

  2. Story

  3. Editor

  4. Producer



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