Test Tube (1979)

ALL 01/01/1979 (en) TV Movie 28 Min
  • Release
    01/01/1979
  • Production
    De Appel
  • Rotten tomato
    0%
  • Original title
    Test Tube
  • Original language
    en
  • Production Cost
  • 0.00
    -

Overview

Produced by De Appel, Amsterdam, while General Idea was in residence there, Test Tube was conceived as a program for television. Presented under the brand "The Color Bar Lounge," a cocktail bar in the mythical 1984 Miss General Idea Pavilion, the program is a hybrid of popular television formats […] and infomercial. […] Advertisements for the bar are placed throughout the program; a loaded word choice, full of double-entendres and innuendo, betrays the influence of both Dadaism and consumerism. This collapse of popular and high culture is central to General Idea's agenda, as Felix Partz observes: "You know, the mass media are like a vast pharmaceutical complex developing new cultural elixirs of an unprecedented intoxication…but art remains a curious and elitist drink. Despite its unique flavor and heady cultural properties, it has never effectively been exploited."

  1. General Idea

    Director

  2. Story

  3. Editor

  4. Producer



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Casts

Full Cast & Crew

Casts : 6 , Crews : 3

Keyword

Test Tube (1979) 28 Min

ALL 01/01/1979 (en)
TV Movie
  • Release 01/01/1979
  • Production
    De Appel
  • Original title Test Tube
  • en
  • Revenue0.00

Overview

Produced by De Appel, Amsterdam, while General Idea was in residence there, Test Tube was conceived as a program for television. Presented under the brand "The Color Bar Lounge," a cocktail bar in the mythical 1984 Miss General Idea Pavilion, the program is a hybrid of popular television formats […] and infomercial. […] Advertisements for the bar are placed throughout the program; a loaded word choice, full of double-entendres and innuendo, betrays the influence of both Dadaism and consumerism. This collapse of popular and high culture is central to General Idea's agenda, as Felix Partz observes: "You know, the mass media are like a vast pharmaceutical complex developing new cultural elixirs of an unprecedented intoxication…but art remains a curious and elitist drink. Despite its unique flavor and heady cultural properties, it has never effectively been exploited."

  1. General Idea

    Director

  2. Story

  3. Editor

  4. Producer