The Hire
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First Air DateApr 26, 2001
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ProductionBMW of North America, BMW Films
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Rotten tomato76%
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Original titleThe Hire
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ReleaseApr 26, 2001
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Overview
BMW Films presents "The Hire", a series of nine short films produced for the Internet in 2001 and 2002, with a ninth short film following in 2016. A form of branded content, all nine short films feature popular filmmakers from across the globe, star Clive Owen as the "Driver", and highlight the performance aspects of various BMW automobiles.
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