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The Secret of Selling the Negro (1954)

ALL 07/04/1954 (en) Documentary 21 Min
  • Release
    07/04/1954
  • Production
    Johnson Publishing, Sarra
  • Rotten tomato
    60%
  • Original title
    The Secret of Selling the Negro
  • Original language
    en
  • Production Cost
  • 0.00
    -

Why Let a Lot of Old -Fashioned Ideas Hurt Profits!

Overview

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

  1. Wayne A Langston

    Director

  2. Story



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Casts

  1. Robert Trout

    Self - Host

Full Cast & Crew

Casts : 1 , Crews : 11

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The Secret of Selling the Negro (1954) 21 Min

ALL 07/04/1954 (en)
Documentary
  • Release 07/04/1954
  • Production
    Johnson Publishing, Sarra
  • Original title The Secret of Selling the Negro
  • en
  • Revenue0.00

Why Let a Lot of Old -Fashioned Ideas Hurt Profits!

Overview

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

  1. Wayne A Langston

    Director

  2. Story

  3. Marvin L. Bailey

    Editor

  4. Joseph G. Betzer, Harry W. Lange

    Producer



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