Test Tube (1979)
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Release01/01/1979
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ProductionDe Appel
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Rotten tomato0%
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Original titleTest Tube
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Original languageen
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Production Cost
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0.00-
Overview
Produced by De Appel, Amsterdam, while General Idea was in residence there, Test Tube was conceived as a program for television. Presented under the brand "The Color Bar Lounge," a cocktail bar in the mythical 1984 Miss General Idea Pavilion, the program is a hybrid of popular television formats […] and infomercial. […] Advertisements for the bar are placed throughout the program; a loaded word choice, full of double-entendres and innuendo, betrays the influence of both Dadaism and consumerism. This collapse of popular and high culture is central to General Idea's agenda, as Felix Partz observes: "You know, the mass media are like a vast pharmaceutical complex developing new cultural elixirs of an unprecedented intoxication…but art remains a curious and elitist drink. Despite its unique flavor and heady cultural properties, it has never effectively been exploited."
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Director
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