Park Seo Joon topped the list as his popularity continued to skyrocket in 2018
Actor Park Seo Joon is gaining popularity in domestic and foreign advertising.
The Korea Broadcast Advertising Promotion Corporation (KOBACO) announced on the 20th that it was selected as the favorite model of consumers this year. The company ranked first in the Consumer Behavior Survey (MCR) in 2018 conducted by Kobaco.
In fact, Park Seo Joon proved the power of 'Korean Wave' power, receiving great love both at home and abroad for this year 's TVN' s Yoon Diner 2 and tvN drama ' Since last January, there have been more than 20 advertisements on TV and online as well as TV commercials, and new discussions are underway to renew contracts and new contracts both at home and abroad.
Here are the top 10 results from the market survey:
- Park Seo Joon (5.8 percent)
- Kim Yuna (5.1 percent)
- Gong Yoo (4.3 percent)
- Park Bo Gum (4.3 percent)
- Yoo Jae Suk (3.0 percent)
- Suzy (2.5 percent)
- IU (2.5 percent)
- Won Bin (2.3 percent)
- Jun Ji Hyun (2.3 percent)
- Lee Seo Jin (2.2 percent)
In recent years, he has been actively engaged in domestic and foreign advertising, such as signing new contracts for advertising for clothing in the Philippines, as well as acting as a global model for various brands in countries such as Vietnam and China.
The reason why I prefer Park Seo Joon to an ad based on a star that is popular among a wide age group regardless of age and generation is that it is an icon of 'healthy youth'. It is not only women but also young actors who are recognized in the film 'Youth Police', drama 'Sumsum, My Way' and 'Why is Kim Ji Woo so?' Following the sincerity and affectionate charm proved through popular entertainment 'Yoon Restaurant 2' I get a reputation for being the base for capturing even the male floor.
"An affectionate and healthy image unique to Park Seo-jun plays a big role in raising the brand's value," said an official of the advertising agency. "It is considered to be one of the top models preferred by advertisers because of their active participation in crossing the screen and the picture tube."
Chungmuro and the love call of Park Jae-joon, who have gained unprecedented popularity in the romantic comedy genre as well as the "Loko Bulldozer" and the "National Youth", are as hot as the commercials. Despite being currently filming, he is receiving love calls from star directors, and in the broadcast, he is catching up on box office warrant checks.
Meanwhile, Park is working as a global advertising model for various brands such as finance, communication, men's wear, sportswear, cosmetics, restaurants, and drinks, and is currently filming the movie "Lion" scheduled to open in 2019.