"Anorex" led by the 'korean core' trend
The return of Anorex, who represents the 'unclean mother-of-pearl fashion,' is truly amazing. To Rennes it presented a Asian anorak fashion, going 2018 S / S men's washed-out colors like rough silhouette in the collection. The 'Gorpcore' trend, which started with the high-fashion brand, is a term made up of the prefixes of Grenolor (G), Haute (O), Raisin (R) and Peanut (P) It emphasizes the liberated color scheme and rugged silhouette that started, comfortable fit and activity. According to these trends, the 'Gorpcore' look, which wears retro sportswear like a casual wear, is centered on the young generation. The outdoor and sports industry, which had been trying to get rid of the stigma of 'AJA FASHION', is also launching a variety of anoraks, which are synonymous with retro fashion.
As the number of young people who wear anoraks, which means hooded windbreaks when they are engaged in leisure activities, is increasing, it is a strategy to reach younger generations beyond 3545 generation, which is the core customer base by releasing the anorak. In addition to reprinting the original products that have been popular in the past, the company is showing eye-catching attention with its bold colors and logo arrangements.
Millet has released an anarch-style windshield "Millet Classic 1921 Anorak" that reflects the retro mood. "Millet Classics 1921 Anorak" is a new product of the Millet Classic Collection, which stands for street-style outdoor wear. It features a modern sense of repetition of the brand's original Anorak jacket, which was launched in 1921.
Umbra's 'Retro Anorak' is a retro design product that reinterprets Umbra's brand heritage mood in the 1990s. Lightweight windproof material was used in the anorak style with a ring fur on the front. In addition, the retro mood has been reflected in color, material, and feel, and the design features a pointed design with a tape design that uses the Umbra logo.
Sports brand Fila also released 'Heritage Anorak'. It is a lightweight item that can be worn in everyday life with lightweight functional fabric. It can be worn until early summer. It is a feature that the mesh material is applied to the lining of the body so that clothes are not attached to the body due to sweat when worn, and it is enhanced by wearing comfort. The same color as the Fila logo, navy and red, gave the points in color, and sleeves and hem on the sleeves to prevent cold winds from entering the river.
Timberland's 'Pullover Anorak' is an anarch style windshield jacket with a ring fur on the front, adding a sophisticated look using modern colors like black and white. It was designed as a 'packable' product that could be rolled into a bag in the front pocket.
An outdoor fashion industry official said, "It is quite different for the outdoor and sports industry, which has hid the logo and designed a modern color scheme, to launch an anarch jacket that is close to the fancy fashion. It is a good opportunity to escape stereotypes that outdoor wear is not trendy as younger generations wearing outdoor wear are getting more and more popular with the geomorphic look hot winds. "