The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!  in  News

Back by:  asian  on  March 23, 2019 07:19 AM

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

Idol Individual 100 Top Brand Reputation In March 2019, Big Data analysis was conducted in the following order.


The Korea Corporate Reputation Research Institute has extracted 217,243,110 pieces of 987 idol personal brand big data from February 22, 2019 to March 23, 2019 for the analysis of the idol personal brand reputation big data, Brand index, media index, communication index, and community index. In February of 2019, the number of brand big data decreased by 4.87% from 228,368,061.

Brand reputation index is an indicator of brand big data analysis that finds consumers' online habits have a big influence on brand consumption. Through analysis of reputation of 100 private brands, it is possible to measure positively negative evaluation, media interest, consumers' interest and traffic for 100 idol individual brands. I also included the monitoring results of 100 idol brand reputation editors.


In March, 2019, it ranked as the 30th most popular idol brand among the top 100 personalities of the Bulgarian Boys, Jang Min Gang, Kang Daniel, Naebangun, Bulletproof Boys Bu, Bulletproof Boys Jeongguk, Mamumu Flower, Black Pink Jenny, Astro Chaun Woo, Sugar, Bulletproof Boys RM, Yoon Ji-sung, In Sung Woo, Mama Muwindi, Rai Kwan Rin, Diazeni, Bulletproof Boy Jehov, Momorandong Woohoo, SF9 Chanhe, AOA Jimin, MammaSolar, Black Pink Index, Park Ji-hoon, Twis Jee-hyo, Mamma moon, Yuna Yuna, (girls) children's Wuji, Aizu Wonan Yujin, and Infinite Jangdong .


The Jindang brand of bulletproof boy band Jangmin brand was analyzed as brand reputation index 13,776,797 with participating index 1,289,845 media index 1,902,555 communication index 5,455,020 community index 5,129,377 . Compared to the February brand awareness index of 9,329,494 in February 2019, it rose 47.67%.


The Kang Daniel brand was analyzed as the brand reputation index 10,466,908 as the participation index 3,014,915, the media index 1,094,042, the communication index 3,477,505, and the community index 2,880,447 . Compared to February's brand reputation index of 8,327,268 in February, 2019, it increased by 25.69%.


Third, Ha Neung brand brand was analyzed as brand reputation index 9,438,569 as participation index 1,211,033 media index 2,604,723 communication index 2,296,033 community index 3,326,780 . Compared to February's brand reputation index of 3,701,294 in February 2019, it increased 155.01%.

4th, bulletproof boy band 's brand was analyzed as brand reputation index 8,723,550 as participation index 1,013,065 media index 1,297,991 communication index 3,555,468 community index 2,857,027 . Compared to the February brand awareness index of 5,394,220 in February 2019, it rose 61.72%.

5th, the Bulletproof Boys' Jeongguk brand was analyzed as brand reputation index 7,615,860 as participation index 781,085 media index 1,174,165 communication index 3,058,432 community index 2,602,178 . Compared to the February brand awareness index of 5,945,118 in February 2019, it rose 28.10 %.


Kang Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In March of 2019, the Bulguk Boy's Ji Min brand ranked first in the list of the top 100 personal brands of Idol, followed by Brand Big data, which showed a 4.87% "In detail, brand consumption fell by 27.62%, brand issues fell by 13.17%, brand communication rose by 19.23%, and brand spread rose by 8.14%."

"Jimin brand, a bulletproof boy band that ranked first in the list of top 100 personal idol brands in March 2019, showed a high level of" handsome, cute, and good "in link analysis, and" promise, Hong Kong, Youtube " In positive negative ratio analysis, the positive rate was 92.02%.

The Korea Reputation Research Institute is measuring and evaluating the brand reputation index through the analysis of domestic brand big data reputation. Big Top 100 Idol Brand Data Big Data Analysis was conducted from February 21, 2019 to March 22, 2019 through the Big Data Reputation Analysis and Brand Reputation Monitor. 

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. Kang Daniel
  3. HOTSHOT’s Ha Sung Woon
  4. BTS’s V
  5. BTS’s Jungkook
  6. MAMAMOO’s Hwasa
  7. BLACKPINK’s Jennie
  8. ASTRO’s Cha Eun Woo
  9. BTS’s Jin
  10. BTS’ Suga
  11. BTS’s RM
  12. Yoon Ji Sung
  13. Ong Seong Wu
  14. MAMAMOO’s Wheein
  15. Lai Kuanlin
  16. DIA’s Jenny
  17. BTS’s J-Hope
  18. MOMOLAND’s Yeonwoo
  19. SF9’s Chani
  20. AOA’s Jimin
  21. MAMAMOO’s Solar
  22. BLACKPINK’s Jisoo
  23. (G)I-DLE’s Soyeon
  24. Park Ji Hoon
  25. TWICE’s Jihyo
  26. MAMAMOO’s Moonbyul
  27. ITZY’s Yuna
  28. (G)I-DLE’s Yuqi
  29. IZ*ONE’s An Yu Jin
  30. INFINITE’s Dongwoo


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