Jay Park, Girls’ Generation, and more attend Jaden Smith’s ‘MSFTSrep’ and ‘General Idea’s pop-up store event

Jaden Smith‘s street fashion brand ‘MSFTSrep‘ and Korean designerChoi Bum Suk‘s ‘General Idea‘ collaborated for a pop-up store event in Apgujeong, Seoul on the 8th.

Through this first collaboration, consumers were able to get their hands on ‘MSFTSrep’s 2013 S/S collection as well as ‘General Idea’ and ‘MSFTSrep’ limited collaborationt-shirts.

To commemorate the occasion and show their support, Jaden Smith’s fatherWill Smith, Jay Park, Girls’ Generation‘sSunnyandHyoyeon,Busker Busker‘sBrad, and more made appearances at the event.

Check out some of the photos below!

Tip: Xesyre