The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!
Actor brand reputation in December 2018 Big data analysis, first place Lee Byung Hun second place Ma Dong Seok third place Ha Jung Woo was analyzed.
The Korea Institute for Enterprise Research analyzed 165,021,375 brand data of 50 movie stars from 20th of November 2018 to 21st of December 2018, and analyzed the brand participation index, media index, communication index, and community index Respectively. Compared to the 148,064,874 movie star brand Big Big data in October, it increased by 11.45%.
The brand reputation index is an index that extracts brand big data and analyzes consumer behavior and classifies it into participation value, communication value, media value, community value, and social value and positively negative ratio weight. In the actor brand reputation index, consumers' brand consumption patterns were analyzed by participation index, media index, communication index, and community index.
Check out the top 30 for this month below!
- Lee Byung Hun
- Ma Dong Seok
- Ha Jung Woo
- Cho Seung Woo
- Son Ye Jin
- Han Ji Min
- Hyun Bin
- Kim Hye Soo
- Gong Yoo
- Yoo Ah In
- Song Kang Ho
- Gong Hyo Jin
- Jo Jung Suk
- Jung Joon Ho
- Kim Da Mi
- Kim Dong Wook
- Yum Jung Ah
- Song Joong Ki
- Lee Jong Suk
- Yoo Hae Jin
- Ryu Jun Yeol
- Park Hae Jin
- Yoon Kye Sang
- Jo Woo Jin
- Lee Sung Min
- Kim Min Jae
- Bae Doona
- Kim Tae Hoon
- Shin Ha Kyun
- Park Bo Young
And the Lee Byung Hun brand was analyzed as the brand reputation index 7,910,272 as the participation index 2,343,254 media index 3,737,370 communication index 813,512 community index 1,016,136 . Compared to October's brand reputation index of 4,668,452 , it rose 69.44 %.
2, and Mae Suk Seok brand was analyzed as brand reputation index 7,051,961 with participation index 2,958,107 media index 1,339,548 communication index 994,602 community index 1,759,704 . Compared with the brand reputation index of 3,923,039 in October, it rose 79.76 %.
And the Ham Jung Woo brand was analyzed as brand reputation index 7,031,859 with participation index 849,576 media index 4,243,974 communication index 919,181 community index 1,019,128 . Compared to last October's brand reputation index 2,009,692 , it rose 249.90 %.
According to Lee, Chang-hwan, director of the Korea Corporate Reputation Research Institute, "By the end of December 2018, the movie actor Lee Byung-hun ranked first, followed by the movie actor brand. In the detailed analysis, brand consumption declined 10.12%, brand issues increased 19.31%, brand communication increased 11.00%, and brand proliferation increased 34.81%.
Lee Byeong-heon, who ranked first in the movie star brand in December 2018, was highly analyzed for "cool, romantic, and resemblance" in link analysis and "Lee Min-Jung, Instagram, and Son" in keyword analysis. "Brand analysis.
The Korea Corporate reputation research institute is analyzing the brand big data to understand the change in brand reputation. The film actor brand reputation survey will be conducted from November 20, 2018 to December 21, 2018 by Lee Byung Hun, Ma Dong Seok, Ha Jung Woo, Cho Seung Woo, Son Ye Jin, Han Ji Min, Hyun Bin, Kim Hess, Sharing, Kim, Jae - young , Kim, Jung - su, Kim, Tae - ri, Kim, Tae - young, Kim, Dae - Myung, Song, Ji - hyun, Jungwoo, Jae - Hoon, Kim, This study was conducted by analyzing brand big data for Lee Seo-jin, Moon Chae-won, Hwang Joo Ho, Kim Hyoung Gi, Cha Tae Hyun, Lee Soon Jae, Park Ji Hyun, Lee Ji Hoon, Song Seung Heon Lee Kwang Soo