H & M, ORINENTAL Mood '2018 F / W Studio Collection'
The fashion brand H & M announced its Spring / Summer 2018 H & M Studio collection at Musée des Arts Décoratifs was on February 28 (Paris time).
According to H & M, this season's studio collection was inspired by urban elegance and Oriental minimalism. To this end, the Musée des Arts Décoratifs was transformed into a modern place full of oriental moods.
In this studio collection, a clean silhouette, free sensibility and intense abstract prints were outstanding. The combination of teirering and work wear, soft flowing fabric, intense knit with primary color, minimalist design and movement added a delicate balance.
"We are delighted to present this collection, which combines the intense elements of print and color with clean lines influenced by Oriental design," said Pernilla Wohlfahrt, H & M's design director . "It was a calm and elegant show that blended all the elements, including wear, decorations and fine details."
In particular, as soon as the collection was released on the runway, the collection attracted the attention of customers as they moved to See Now Buy Now, which is available at stores.
The Studio Collection is a key collection of H & M's passion for fashion, created by a dedicated design team at H & M Studios and a limited edition collection including key look that reflects every season trend.